PRH Sales Platform

A suite of segment-focused sites—powered by a shared, modular design system—that enables in-house sales teams to showcase curated catalogs to retailers and distributors.

Comics Bridge

Designed and launched PRHComics.com's B2B integration feature, enabling seamless product discovery-to-order workflow for comic retailers, resulting in streamlined ordering process and successful unveiling at New York Comic Con 2024.

Solution

• Served as the visual design lead for the industry's high-profile launch at NYCC

• Collaborated directly with the Comics Market and Sales teams

• Leveraged my prior work creating the Sales Platform UI library to accelerate development timeline, avoiding weeks of redundant component creation

• Created comprehensive visual system for complex comic retail requirements including variant cover identifications, incentive ratio qualifications, Final Order Cutoff (FOC) dates, and return eligibility windows

• Developed scalable UI components that integrated into existing platform without disrupting current functionality

• Created complete marketing asset collateral: hero banners, collection pages, newsletter templates, motion graphics, and presentation materials for CEO-level stakeholder review

Outcomes

Successfully launched at New York Comic Con with live demonstration to retailers and publishers, receiving positive feedback from attendees and executive leadership, establishing new standard for B2B comic retail integration. Resulted in a surge in log-ins and new orders utilizing the bridge. Designs were showcased by the Sales team to the CEO.