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PRH Author University

  • ferwinac
  • Mar 17, 2023
  • 1 min read

Updated: Aug 5, 2025

A learning hub for authors by authors


Designed the user experience of PRH Author University's digital learning platform, structuring resources 'by authors to authors' into a centralized hub that serves thousands of authors at all experience levels with on-demand professional development, marketing, publicity, and pitch guidance lessons.


  • Created responsive wireframes in Sketch accommodating multiple content types (long-form videos, biographies, articles, events, products)

  • Designed a video archive system that structured hours of educational content and was optimized for extended learning sessions

  • Built detailed video pages featuring panelist profiles, lesson summaries, and API-integrated book recommendation modules that both showcased authors' frontlist work and strategically cross-sold titles, benefiting both authors and the business

  • Introduced a dark-themed video interface reducing eye strain for hour-long viewing sessions, with metadata-rich tile system displaying speaker information, duration, progress indicators, and thumbnails

  • Developed comprehensive visual identity including custom logo adaptation, color palette, and signature stripe motif applied across website, marketing materials, and video bumpers that balanced independence with corporate alignment


Supporting author's growth creates lasting organizational value. By understanding authors' struggles—needing learning opportunities, feeling isolated, needing visibility—we created more than an archive. We built a resource that engages, supports, and connects with PRH's author community.

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