top of page
Ferwina is a product designer based in New York City with over 10 years of experience crafting digital experiences that help people and provide value.
Currently at Penguin Random House, she specializes in translating complex enterprise challenges into elegant, scalable solutions that serve both users and bottom lines.
Her background combines design expertise with an MBA concentrating in strategy and innovation, enabling her to fluently navigate between Figma and financial models, user research and ROI calculations. She understands the three critical dimensions of successful products: technical feasibility, user desirability, and business viability.
Having working in enterprises, SMEs, startups, and non-profits, she brings a spirit for solving problems at any scale—from scrappy MVP launches to enterprise-wide system implementations.
bottom of page